Our customers often ask us, how can SAFIRE World offer such high quality, innovative products at such competitive prices?

The answer is simple; we have the best technology and we sell more of it (something like a signaling software supermarket).

And we have a straight-talking business development manager, who looks like he did boot-camp before breakfast and has a similar attitude to minimizing costs for customers!

First, our unrelenting, adrenalin-junky manager made us standardize all our business procedures, driving down the cost of delivery.

And he made us work overtime analyzing in detail every single support case to avoid them happening again, further reducing the cost of support.

Then he trained us (tirelessly) to listen to what customers want and deliver it.

Our Business Development Manager in a good mood...

Finally, it seems 24x7x365 he sees everything & he knows everything, watching us like a hawk (or maybe a vulture?); if anything goes wrong, we're in big trouble!

So we work more productively, more carefully.  And our robust software release procedures result in fewer bugs, reducing costs even more.

But, when he's in a good mood, which admittedly is hard to tell, he sometimes buys us lunch at the pizzeria; so there is a heart behind those dark sunglasses after all, maybe, somewhere...